…and then I hit it for six!

Lebara is a telecommunications company which operates services in many European countries using the mobile virtual network operator business model. The primary target customer base are the ethnic and immigrant populations of the countries in which they operate. The mobile product is a basic talk and text service, but with low cost calling to international destinations.

The direction came from the customer insight that people yearn to tell/hear stories when they are away from home on an adventure. Make Lebara a brand people trust and seek out for. A service people will go to tell their stories.